Our History


CSE Sdn. Bhd. formerly known as Chye Seng Enterprise started its partnership business in year 1987. In entrepreneurial initial stage, our company still is a small company in a small village in Southern Kedah state. We believe location is not obstacle for us, important is the direction of the heart, we decided to use the countryside surrounding the city’s strategy, to open store, and then from rural market into the cities.

In year 1997, CSE Sdn. Bhd. was incorporated as private limited company by its founder Mr. Ng Chye Weng – Managing Director. In line with company expansion programmed, we actively attend all appliance brand activities such as participant in fair & road show, product knowledge training and the brand exchange meeting. With the cooperation and support of our business partner, we currently have more than two hundred dealers in Northern Malaysia.

Today, CSE Sdn Bhd is one of the leading Electrical and IT products wholesaler and Furniture retailer in Northern Malaysia. As business growth, we continue the progress and development that today sees the prominent brand name Best Point on eight partner outlets established nationwide, mainly in northern region of Malaysia. With a dedicated team of more than 100 full-time employees in CSE main office and eight partner outlets, we are committed to carry out the promise to provide its customers with world class products and dependable follow up service.

The following outstanding partner outlets were set up:

1997 – CSE Sdn Bhd , Serdang, Kedah
1999 – Best Point Kelang Lama, Kulim
2000 – Best Point Chai Leng Park, Butterworth
2004 – Best Point Selama, Perak
2005 – Best Point Bagan Ajam, Butterworth
2008 – Best Point Baling, Kedah
2012 – Best Point Keladi, Kulim
2014 – Best Point Tanjung Tokong, Penang Island
2014 – Best Point Golden Triangle, Penang Island

In future, we plan to grow our partner outlets footprint in centre region and southern region of Malaysia.